The Market Research Team at JorMall has carried out a field study of the most common types of customers. Through this study, JorMall has assembled a list of the 6 most common types of customers that you will meet, as well as tips on how to sell to them.
Check it out below:
1. The Well-Informed Shopper
The majority of retail customers fall under this category. Nowadays, shoppers do a lot of research before they come to their final purchase decisions.
Zoning in on customers during this phase is essential; as they’ve most likely made up their minds prior to walking into your store.
2. The Showroom Shopper
Customers that like to check out products in person, but decide to purchase them after further comparing them with similar products.
Changing a Showroom Shopper’s focus from cost to quality is essential to get them to make the in-store purchase. In-store vouchers and loyalty programs work great for this group of shoppers.
3. The Nomad Customer
This group of customers likes to be left alone, and allowed to look around yet need to be acknowledged nonetheless. Simply give them a warm welcome and possibly notify them that you’re there to help them if they need anything.
4. Quickie Customers
This category of shoppers knows what they want and just want to get in and out of the store. We advise not getting in their way and give them direct answers if they ask a question.
5. The Uncertain Shopper
These are the shoppers who have difficulty deciding, don’t have enough information, or have too many details that they begin feeling overwhelmed. You need to figure out what their exact needs are and educate them on what they need to know.
How to Deal with These Types of Customers?
Step 1: Drive Them to Your Store
The first basic rule in a successful retail business is to drive traffic into your store. With Digital Marketing Channels, this can be done very easily and affordable. Your Digital Media presence should contain, attractive ample information about your store, products, promotion, and customer service.
Step 2: Get to Know Your Customers as They Walk Through Your Doors
Identify under which of the above categories this customer falls in to, and educate your sales team on how to deal with the different types of shoppers in your own training program.
Step 3: Collect Vital Customer Information
Retrieve the customer’s contact information as well as classify her/him in your database. This will allow you to constantly communicate your promotions, new products, and any other attractive updates regarding your store or products.
Step 4: Introduce and Non-Buyers Program
For those customers that did not make a purchase during their visit, you can always send them individual messages to them, enticing them to come back to your store and finalize a purchase.
Step 5: Always Stay in Touch with Your Customers
Always stay in touch with your customers as this will keep your store on the top of their list of favorite stores to shop.